How often do you look at a banner or hoarding while travelling on a highway and then decide to stop by any restaurant? You may still do it, but usually not everyone. Why? It is because of the rising impact of digital advertisements that people nowadays trust them more than anything else. The more reviews you read about a restaurant, the more likely it is to be visited or ordered from. After opening any app or any website on your phone, after the desired content, the next thing you see are the advertisements. Not only that, remember how annoying it is to wait for a minute before playing your favourite video on YouTube. There are several digital marketing courses open for you.
Is digital marketing the new common for businesses?
Yes, of course it is. Digital marketing has seen a significant rise in the past few decades. The rise of online marketing, online advertising, and digital communication with customers have become a common way to attract customers. The reason why banners and manual advertisements usually doesn’t work now is that almost everybody is on social media. And the one who controls the flow of traffic digitally wins the competition. How Zomato and Swiggy rose above any other companies and now are the top food delivery services in the world? It was all because of the efficient use of marketing applied digitally. Generating memes, relatable content that viewers will like, and gaining a stronghold on traffic and online advertising.